Dr. Jagdish Sheth is the Charles H. Kellstadt Professor of Marketing at Emory University, in Atlanta, Georgia. Prior to this position he was at the University of Southern California, at the University of Illinois, and on the faculty of Columbia University, as well as MIT.
Dr. Sheth's research interests include demographics, consumer psychology, relationship marketing, competitive strategy and geopolitics.
Dr. Sheth is a highly sought after keynote speaker at many industry, academic and public forums. He has been advisor to many industries, governments and companies around the world.
Dr. Sheth has been the recipient of numerous awards, including the top three awards from The American Marketing Association. He is also a Fellow of The American Psychological Association.
A prolific author, Dr. Sheth has published many books either alone or with co-authors. His bestsellers include Clients for Life, The Rule of Three, The Theory of Buyer Behavior, Firms of Endearment and The Self-Destructive Habits of Good Companies…And How to Break Them. His more recent book is Chindia Rising: How China and India Will Benefit Your Business while his latest book is 4A's of Marketing, published in 2012.