Competition Structure
Please note that NUS will fly down the Top Six teams for the finals and will bear all airfare and accommodation expenses. Few key aspects of the competition have been outlined below. We recommend that teams thoroughly familiarize themselves with it
Objective of the Business Plan
The objective of the business plan is to develop business strategies pertinent to a case sponsor in an identified target market. Details of the nature of strategy and specific functional areas that need to be covered in the plan will be defined in the individual case studies.
Choosing Cases
We have 3 cases on offer in this competition, each of which is based on one of our sponsors. These cases profile the industrial, strategic, operational, people and financial aspects of the company and look to give teams a comprehensive understanding of the organization. Teams are required to choose the cases in order of preference during the registration process. To help you make your choice we have presented a summary of each case study. Participants will be able to select the case along with the registration.
Case Allocation
Registrants will be notified via email of the case assigned to them within 24hrs of registration.
Teams to Compete With Their Own Track
Selection of 30 teams to submit Business Plans: 10 Teams x 3 Cases
Selection of 6 teams to submit 'Revised' Business Plans: 2 Teams x 3 Cases
Grand Finale
The top 3 teams (1 for each case) will present to a panel of distinguished judges and the best team will be adjudged as the winners of Cerebration 2012. There will be prizes awarded to the first and second runner up teams.
