The NUS MBA Specialisation in Marketing focuses on understanding the market, the consumers, the marketing models and approaching different situations with winning marketing strategies for the organisations. The context of Asia provides a strong focus of this specialisation.

This programme prepares students for a career in product management, international marketing, advertising, direct marketing, consumer relations and sales.

Students who satisfactorily complete at least 24 modular credits (MCs) of Marketing modules, including relevant core modules will fulfill the requirement for a specialistion in Marketing . 

The following represent a partial list of Marketing modules offered each year: 

    

• BMA5009 Marketing Management
• BMA5501 Competitive Marketing Strategy  
• BMA5502 Consumer Behavior
• BMA5503 Promotional Management
• BMA5504 Global Marketing
• BMA5505 Services Marketing
• BMA5506 Product and Brand Management  
• BMA5511 Channels and Pricing Strategies
• BMA5515 Marketing Research 
• BMA5517 Pricing Strategies
• BMA5524 Applied Market research
• BMA5523 Customer Relationship Management
• BMA5521 Database Marketing and Consumer Analytics
• BMA5509 Marketing Strategy & Game Theory
• BMA5525 Competitive Strategies for SMEs and Startups
• BMA5522 Analytical Models for Marketing Decisions
• BMA5526 Managerial Decision Making and Ethical Values/Corporate Social
• BMA5527 Technology Transfer & Commercialization
• BMA5528 Business-to-Business Marketing
• BMA5529 Marketing Metrics - Measuring Marketing Performance
• BMA5530 Design Thinking and Business Innovation for Marketing specialization
• BMA5531A Sales Management
• BMA5532 Big Picture Marketing 
• BMA5533 Marketing In The Digital Age 

Please take note that classes may be conducted in the evenings.