Ho Teck Hua, Xuanming Su, and Yaozhong Wu, “Distributional and Peer-induced Fairness in Supply Chain Contract Design," Production and Operations Management, 2013 (forthcoming)

Lim Wei Shi and Christopher Tang, “Advance Selling in the Presence of Speculators and Forward-Looking Consumers,” Production and Operations Management, 2013 (forthcoming)
 
Boyoun Chae, Xiuping Li, and Juliet Zhu, “Judging Product Effectiveness from Perceived Spatial Proximity,” Journal of Consumer Research, 2013 (forthcoming)

Huang, Xun Irene, Xiuping Li, and Meng Zhang, “Seeing the Brand Social Role: How Relative Physical Position Influences Social Role Perceptions”, Journal of Consumer Psychology, 2013 (forthcoming)

Ho Teck Hua and Xuanming Su, “A Dynamic Level-k Model in Sequential Games,” Management Science, Vol. 59, no. 2, pp. 452-469, 2013

Junhong Chu, “Quantifying Nation Equity with Sales Data: A Structural Approach,” International Journal of Research in Marketing, Vol 30, no. 1, pp. 19-35, 2013

Chen Xinlei (Jack), Yuxin Chen and Ping Xiao, “The Impact of Sampling and Network Topology on the Estimation of Social Inter-correlations” Journal of Marketing Research, Vol. 50, no. 1, pp. 95-110, 2013  

Yan Zhang and Epley N., “Exaggerated, Mispredicted, and Misapplied: When "It's the Thought that Counts" in Gift Exchanges,” Journal of Experimental Psychology: General, Vol. 141, no. 4, pp. 667-681, 2012

Ho Teck Hua, Li, S. Park S-E, and Shen, M., “Customer Influence Value and Purchase Acceleration in New Product Diffusion,” Marketing Science, Vol. 31, no. 2, pp. 236-256, 2012

Anirban Som and Yih Hwai Lee, “The Joint Effects of Choice Assortment and Regulatory Focus on Choice Behavior,” International Journal of Research in Marketing, Vol. 29, no. 2, pp. 202-209, 2012

Krishnan, T V, P B Seetharaman and D Vakratsas, "The multiple roles of Interpersonal Communication in New Product Growth,” International Journal of Research in Marketing, Vol. 29, no. 3, pp. 292-305, 2012

Zhang Meng and Li Xiuping, “From Physical Weight to Psychological Significance: The Contribution of Semantic Activations Underlying the Effects of Carrying Weight on the Judgment of Importance,” Journal of Consumer Research, Vol. 38, no. 6, pp. 1063-1075, 2012

Hung, Iris W. and Anirban Mukhopadhyay, “Lenses of the Heart: How Actors’ Vs. Observers’ Perspectives Influence Emotional Experiences,” Journal of Consumer Research, Vol. 38, no. 6, pp. 1103-1115, 2012

Chintagunta, Pradeep K., Junhong Chu and Javier Cebollada, “Quantifying Transaction Costs in Online/Offline Grocery Channel Choice,” Marketing Science, Vol. 31, no. 1, pp. 96-114, 2012

Pham, Michel T., Iris W. Hung, Gerald J. Gorn, “Relaxation increases Monetary Valuations,” Journal of Marketing Research, Vol. 48, no. 5, pp. 814-826, 2011

Dan King and Chris Janiszewski, “Affect-Gating: How the Affective System Gates Perception,” Journal of Consumer Research, Vol. 38, no. 4, pp. 697-711, 2011

Tan Soo Jiuan and Tambyah Siok Kuan, “Generalized Trust and Trust in Institutions in Confucian Asia,” Social Indicators Research, Vol 103, no.3, pp. 357-377, 2011

Krishnan, T V, T Beebe and S Feng, "Long-term demand forecasting for oil-rigs," International Journal of Forecasting, 27, no. 4, 1160-1177, 2011

Ping Xiao, Chris Tang and Jochen Wirtz, "Optimizing referral reward programs under impression management considerations," European Journal of Operational Research, Vol. 215, 730-739, 2011

Doreen Kum and Yih Hwai Lee, “The Joint Effects of Advertising and Product Trial: A Source-monitoring Perspective,” Marketing Letters, Vol. 22, no. 3, 213-226, 2011

Jochen Wirtz, “How to deal with customer shakedowns,” Harvard Business Review, 89, no. 6, 45, 2011

Chu Junhong and Pradeep K. Chintagunta, “An Empirical Test of Warranty Theories in the US Server and Automobile Markets,” Journal of Marketing, 75, 75-92, 2011

Iris Hung and Aparna Labroo, “From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation,” Journal of Consumer Research, 37, no. 6, 1046-1064, 2011

Iris Hung and R S Wyer, "Shaping Consumer Imaginations: The Role of Self-focused Attention in Product Evaluations,” Journal of Marketing Research, 48, 2, 381-392, 2011

Dan King and Chris Janiszewski, “The Sources and Consequences of the Fluent Processing of Numbers,” Journal of Marketing Research, 48, 2, 327-347, 2011

Xiuping Li, Liyuan Wei, and Dilip Soman, "Sealing the Emotions Genie: The Effects of Physical Enclosure on Psychological Closure", Psychological Science, Vol. 21, 1047-1050, 2010

Lee Yih Hwai and Elison Lim, “When Good Cheer Goes Unrequited: How Emotional Receptivity Affects Evaluation of Expressed Emotion,” Journal of Marketing Research, 47, no. 6, 1151-1161, 2010

Jochen Wirtz and Janet R. McColl-Kennedy, “Opportunistic Customer Claiming During Service Recovery,” Journal of the Academy of Marketing Science, 38, no. 5, 654-675, 2010

Lim Wei Shi and Tan Soo Jiuan, "Outsourcing suppliers as downstream competitors: Biting the hand that feeds," European Journal of Operational Research, 203, no.2, 360-369, 2010

Mukhopadhyay Anirban and Yeung Catherine, "Building Character Effects of Lay Theories of Self-Control on the Selection of Products for Children," Journal of Marketing Research, 47, no. 2, 240-250, 2010.

Loizos Heracleous and Jochen Wirtz, “Singapore Airlines' Balancing Act: Asia’s Premier Carrier Successfully Executes a Dual Strategy,” Harvard Business Review, 88, no. 7/8, 145-149, 2010