BBA COURSES
Semester I (2012/2013)
MKT1003
Principles of Marketing (BIZ students)
MKT1003X
Principles of Marketing (Non-BIZ students)
MKT2401
Asian Markets & Marketing Management
MKT2412
Global Marketing
MKT3402
Consumer Behavior
MKT3412
Services Marketing
MKT3418
Product & Brand Management
MKT3420
Promotional Management
MKT3423
Consumer Culture & Theory
MKT4412
Marketing Theory & Research
MKT4415C
Applied Marketing Research
TR2201
Entrepreneurial Marketing
TR3001
New Product Development
Semester II (2012/2013)
MKT3413
SME Marketing Strategy
MKT3421
Marketing Methods & Applications
MKT3513
Game Theory & Strategic Analysis
MKT4411
Marketing Strategy
MKT4413
Pricing Models and Strategy
MKT4416
Marketing Strategy Simulation & Case Analysis