Logos and Typefaces
NUS Business School'ss official tagline is 'ASIA'S GLOBAL BUSINESS SCHOOL'. The tagline should appear on the front cover of publications as well as on advertisements. When it is used as a standalone tagline, it should always be in capital letters and in Frutiger Bold, our corporate typeface. When the tagline appears on NUS corporate colour backgrounds or black background, the entire tagline must be reversed out.